Bits and pieces across tech and nonprofit. Click a button, try something new, spare a donation.
Proximie customer story | Miro
The opening of this video says it best — bringing innovation to healthcare is exciting. It's why I loved working on this fast-paced customer story showcasing how Proximie uses Miro to deliver lifesaving care to patients who need it most.
Fall fundraising | African Wildlife Foundation
This was one of my favorite campaigns to work on because I got to couple wordplay with devastating facts to do something important — fight for the future of Africa's iconic species. And it motivated AWF donors to increase their average gift by $8 year over year.
OOH | Lyft x Divvy
The copy for Lyft x Divvy's Chicago bike-share panels needed to be clear, functional, and designed to make biking around the city feel easy and effortless. Ride. Return. Repeat.
World AIDS Day campaign | amfAR
For amfAR on World AIDS Day, I wrote copy for this modal underscoring the organization's critical role in making AIDS history, paired with clean, effective design. See the accompanying donation form here.
Match campaign | Drug Policy Alliance
For an early Drug Policy Alliance campaign, the match opportunity needed to be bold with a rallying call to end the drug war. I helped conceptualize this modal to emphasize the match and the story. It ended up becoming the entire campaign’s theme.
Monthly giving campaign | The Nation
The Nation runs on no-holds-barred journalism. For their monthly giving campaign, I leaned into exactly that, including this email built around the idea that they simply don't cut a long story short. View the full email and Facebook ad here.
Direct mail: Year-end campaign | The Hunger Project
For The Hunger Project's 2019 year-end campaign, I centered the direct mail letter on one woman's story to make the mission to end hunger a personal one. Read the full letter.
Monthly giving campaign | African Wildlife Foundation
For the African Wildlife Foundation's award-winning World Rhino Day campaign, I wrote copy making the case for monthly giving as the best way to sustain conservation through the pandemic. See the full campaign here.